我听过太多长篇大论，论证B端产品在某个阶段该如何如何，更有甚者画了一个看似高级的金字塔分门别类的排出高级产品策划，中级产品策划，低级产品策划的 Job model。每当看到这种推文我总是无奈又好笑。如果产品策划真的和考证一样具备某些技能就能跻身前列，恐怕是个人都可以直接拿着 NPDP，PMP 横着走了。我一直认为能力模型只是做好产品的基准线，就像法律是道德的基准线一个道理。这个基准线之上一定有更多可以探索的东西。
这番话我仔细读了好几遍，深感敬佩。它其实表述了产品策划中最难的部分 – 思考。
产品力这个词儿其实很虚，一个产品的好坏其实往往不是一个或几个因素决定的。打个最简单的比方，你能说 K12 没有诉求吗？你能说他们不是好产品或者没解决客户诉求吗？
好的产品，好的产品力往往不是产品经理一个人可以决定。产品经理是一份非常吃平台的职业，他不想研发可以单打独斗，所以大的平台才是产品力的基石。举个非常简单的例子，我们现在都已经把张小龙封神，觉得他很厉害打造了可能全球范围内都屈指可数的高频软件。但是我们客观的换个角度想一想，社交软件的本质是什么？其实是关系链，因为其他人都用微信，所以我们自己才必须也用微信，微信最初的关系链是怎么建立的？其实是之前 QQ 为微信引流建立了最初的关系链。这就是平台。
附：一些 B 端产品的参考
648 thoughts on “产品策划到底是什么？如何定义产品力？”
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