翻了翻博客，好久没有写东西了。最近由于换公司也很难静下心。好在总算有了一点时间做思考。
从入行到现在，有些年头了。“新瓜蛋子”这个称谓确实也并不适合放在我身上。于是我便开始思考这个我赖以生计的职业究竟对整个互联网工业体系到底意味着什么，
可能每个产品人都是这样，从开始做产品的那一天起，便一直在思考一个问题，什么是好产品，B端产品的价值究竟在何处？这个问题就像“如何做深度的思考”这个问题一样，那么简单却又那么难以回应。
什么是工作？
首先，我们先来审视下什么是工作。工作说的更直白它的本质就是一些就是通过自己时间和技能通过公司等手段换取等价值的交换物。这里有两个维度：时间，技能。
以时间维度来看，在单位时间内获得的报酬越高，其实相对来讲收益也就越高。所以这就是为什么现在越来越多的人来追求所谓的“时薪”。
再来谈谈技能，在互联网领域的技能曲线是不会随着时间的累积增加的，这点我想大家都深有感触。Gartner 这张图或许可以适配所有场景，前期我们接触的东西越来越多，会发现很多东西都很容易实现。随着对产品的理解深入会陷入深水区，随后逐渐进入技能缓步爬坡期。
所以我认为工作最本质的诉求就是获取报酬，如果更深一点就是在获取报酬的同时实现自己的抱负，创造一些与众不同的东西。
给产品策划下个定义
我听过太多长篇大论，论证B端产品在某个阶段该如何如何，更有甚者画了一个看似高级的金字塔分门别类的排出高级产品策划，中级产品策划，低级产品策划的 Job model。每当看到这种推文我总是无奈又好笑。如果产品策划真的和考证一样具备某些技能就能跻身前列，恐怕是个人都可以直接拿着 NPDP，PMP 横着走了。我一直认为能力模型只是做好产品的基准线，就像法律是道德的基准线一个道理。这个基准线之上一定有更多可以探索的东西。
产品力我更愿意将它定义为两部分：
- 产品想象
- 产品执行
产品想象这个很好理解，我们看到一个场景，然后通过周详的分析报告，数据验证，告诉其他人我们要在此方向做投入。并且和他人达成共识。这点一般情况下问题都不是很大，只要需求点明确。
这两部分中最难的其实是产品执行，产品执行依赖的是一份非常详细的“工程手册”，也就是产品PRD。尤其当协作人数和工种众多的时候，一份好的，达成共识的“手册”可以避免很多无效沟通。这一点我非常自惭形秽。
至于两者的关系，之前偶然间在其他地方翻到乔帮主说的话，兴许可以帮助我们解答。其大致意思是“当我们拥有一个好的想法时，我们往往认为事情已经完成了90%，我们只要告诉他人这个想法，然后我们埋头在办公室就可以把想法变成真。问题在于，好的想法和好的产品之前存在着巨大的鸿沟。实现这个最初的愿景时，我们会发现我们的想法一直在变甚至面目全非，因为我们越深入，细节越多，决策点越多，我们不得不一次次权衡利弊，做出让步和调整。所以当我们想做出一个东西时，必须仔细梳理所有问题，尝试各种可能。这才是产品的魅力”
这番话我仔细读了好几遍，深感敬佩。它其实表述了产品策划中最难的部分 – 思考。
总结下来，如果给产品策划下个比较明确的定义它的本质就是发掘诉求，深度思考并通过证明或者证伪为实现某项诉求找到最短的解决路径。决定产品策划好坏的判定标准就是思考的深度和广度。
如何判定产品力？
产品力这个词儿其实很虚，一个产品的好坏其实往往不是一个或几个因素决定的。打个最简单的比方，你能说 K12 没有诉求吗？你能说他们不是好产品或者没解决客户诉求吗？
所以，这里的产品力我们单论在客观环境下的产品力。
好的产品力都遵循一定的规律，如下是《启示录》里的定义：
1.产品经理的任务是探索产品的价值、可用性、可行性。
2.探索（定义）产品需要产品经理、交互设计师、研发架构师通力合作。
3.开发人员往往不擅长用户体验设计，因为开发人员脑子里想的是实现模型，而用户看重的是产品的概念模型。
4.用户体验设计就是交互设计、视觉设计
5.功能（产品需求）和用户体验设计密不可分。
6.产品创意必须尽早地反复地接受目标用户的试用，以便获取有效的用户体验。
7.为了验证产品的价值和可用性，必须尽早地、反复地请目标用户测试产品创意。
8.采用高保真的产品原型是全体团队成员了解用户需求和用户体验最有效的途径。
9.产品经理的目标是在最短的时间内把握复杂的市场/用户需求，确定产品的基本要求——价值、可用性、可行性。
好的产品，好的产品力往往不是产品经理一个人可以决定。产品经理是一份非常吃平台的职业，他不想研发可以单打独斗，所以大的平台才是产品力的基石。举个非常简单的例子，我们现在都已经把张小龙封神，觉得他很厉害打造了可能全球范围内都屈指可数的高频软件。但是我们客观的换个角度想一想，社交软件的本质是什么？其实是关系链，因为其他人都用微信，所以我们自己才必须也用微信，微信最初的关系链是怎么建立的？其实是之前 QQ 为微信引流建立了最初的关系链。这就是平台。
所以现在在大厂获得些许成就的同学可能大部分都是平台的原因，千万不要把平台想象成自己的能力。
可见好的产品力几乎依赖全部工种的通力配合，而配合的基石是在上一章讲到的产品想象和产品执行。
附：一些 B 端产品的参考
最近也在帮项目组同学梳理一些关于B端产品的模版，这里也简单分享下。
首先，我描述一个观点，需求文档模板到底能不能套着写？
市面上的文档模板太多了，直接可以搜到的，各种教学，各种视频都在讲，这里面的水分，相信看过的人都大致了解过七七八八。
模板是可以套的，模版更多意义是帮助拓展思考，查缺补漏。比如我自己都经常忘记补充一部分重点要素内容。如果有个模版可以提醒我做思考那肯定在好不过。
还要注意一点就是模板归模板，不能死套，举个例子，比如模板上让你写了产品功能，需求描述，功能介绍，没说画流程图，时序图的事，你能不画图像写作文一样描述需求吗，这样是不行的。
以上，祝好。
excellent points altogether, you just gained a brand new reader. What would you recommend about your post that you made some days ago? Any positive?
I think this is one of the most important information for me. And i’m glad reading your article. But wanna remark on few general things, The site style is ideal, the articles is really great : D. Good job, cheers
It?s really a great and helpful piece of info. I am satisfied that you simply shared this useful information with us. Please stay us informed like this. Thank you for sharing.
of course like your website but you need to check the spelling on quite a few of your posts. A number of them are rife with spelling problems and I find it very troublesome to tell the truth nevertheless I will certainly come back again.
Hello there, just turned into aware of your blog via Google, and located that it is truly informative. I am going to watch out for brussels. I will appreciate for those who proceed this in future. Numerous people will likely be benefited out of your writing. Cheers!
Thanks for the recommendations shared in your blog. Something else I would like to say is that losing weight is not information about going on a celebrity diet and trying to get rid of as much weight as possible in a set period of time. The most effective way in losing weight is by taking it little by little and using some basic recommendations which can allow you to make the most from your attempt to shed pounds. You may be aware and be following some of these tips, nonetheless reinforcing awareness never does any damage.
Thanks for revealing your ideas with this blog. Likewise, a fairy tale regarding the banking institutions intentions any time talking about foreclosed is that the traditional bank will not take my repayments. There is a specific amount of time the bank will need payments here and there. If you are very deep in the hole, they’ll commonly call that you pay the actual payment in full. However, i am not saying that they will have any sort of repayments at all. When you and the standard bank can be capable to work one thing out, your foreclosure practice may cease. However, if you ever continue to neglect payments under the new strategy, the foreclosure process can just pick up exactly where it was left off.
I have learned some new things from a blog post. Yet another thing to I have recognized is that typically, FSBO sellers are going to reject people. Remember, they will prefer to not ever use your solutions. But if anyone maintain a stable, professional relationship, offering aid and being in contact for around four to five weeks, you will usually manage to win an interview. From there, a listing follows. Thank you
One more thing. I do believe that there are many travel insurance web sites of dependable companies that permit you to enter your trip details to get you the quotes. You can also purchase the international holiday insurance policy on internet by using the credit card. All you need to do is to enter your travel information and you can understand the plans side-by-side. Simply find the program that suits your budget and needs and after that use your bank credit card to buy that. Travel insurance on the web is a good way to begin looking for a dependable company to get international holiday insurance. Thanks for revealing your ideas.
whoah this blog is fantastic i love reading your articles. Keep up the good work! You know, a lot of people are searching around for this info, you can aid them greatly.
Thanks a bunch for sharing this with all of us you actually know what you are talking about! Bookmarked. Please also visit my website =). We could have a link exchange contract between us!
I?ve been exploring for a little bit for any high quality articles or weblog posts on this sort of space . Exploring in Yahoo I at last stumbled upon this site. Reading this info So i am satisfied to convey that I have a very just right uncanny feeling I found out exactly what I needed. I so much surely will make sure to do not omit this website and give it a look on a constant basis.
Would you be fascinated by exchanging hyperlinks?
Thanks for sharing your ideas. The first thing is that college students have a solution between federal government student loan as well as a private student loan where it is easier to go with student loan consolidation than in the federal student loan.
Hello my loved one! I want to say that this post is awesome, nice written and include approximately all important infos. I?d like to peer more posts like this .
Thanks for your text. I would like to say that your health insurance dealer also works best for the benefit of the coordinators of the group insurance cover. The health insurance professional is given a summary of benefits looked for by someone or a group coordinator. What any broker may is hunt for individuals or maybe coordinators which in turn best match those needs. Then he reveals his recommendations and if both parties agree, the broker formulates a binding agreement between the two parties.
Great web site. A lot of useful info here. I am sending it to a few friends ans also sharing in delicious. And obviously, thanks for your effort!
Today, with all the fast life style that everyone leads, credit cards have a huge demand throughout the economy. Persons from every arena are using credit card and people who are not using the card have made up their minds to apply for one. Thanks for sharing your ideas on credit cards.
hello there and thanks in your info ? I?ve definitely picked up something new from right here. I did alternatively expertise a few technical issues the use of this website, since I skilled to reload the website lots of occasions prior to I may just get it to load correctly. I were puzzling over in case your web host is OK? No longer that I am complaining, but slow loading cases instances will sometimes impact your placement in google and could injury your quality ranking if ads and ***********|advertising|advertising|advertising and *********** with Adwords. Anyway I?m adding this RSS to my e-mail and can glance out for a lot more of your respective intriguing content. Make sure you replace this again soon..
One thing I’ve noticed is the fact there are plenty of common myths regarding the lenders intentions if talking about property foreclosure. One misconception in particular would be the fact the bank wishes to have your house. Your banker wants your hard earned cash, not the home. They want the bucks they loaned you having interest. Keeping away from the bank is only going to draw a new foreclosed conclusion. Thanks for your posting.
This is the right weblog for anyone who needs to find out about this topic. You understand so much its nearly laborious to argue with you (not that I truly would want?HaHa). You definitely put a new spin on a subject thats been written about for years. Great stuff, just great!
Heya i?m for the first time here. I came across this board and I in finding It really helpful & it helped me out much. I hope to offer something again and help others such as you aided me.
Furthermore, i believe that mesothelioma is a exceptional form of cancer that is normally found in these previously familiar with asbestos. Cancerous cellular material form inside the mesothelium, which is a protecting lining that covers many of the body’s body organs. These cells commonly form inside the lining with the lungs, stomach, or the sac which actually encircles the heart. Thanks for expressing your ideas.
You are my aspiration, I own few blogs and sometimes run out from to brand : (.
This really answered my problem, thank you!
“I have to say, your writing is truly inspiring. I always come away from your blog feeling motivated and energized, and that’s a rare feat these days.”
Thanks for another wonderful post. Where else could anyone get that type of info in such a perfect means of writing? I’ve a presentation next week, and I’m at the search for such info.
I do like the manner in which you have framed this problem plus it really does provide us a lot of fodder for consideration. On the other hand, because of just what I have witnessed, I just trust as other feedback stack on that folks keep on issue and don’t start upon a tirade of some other news of the day. Anyway, thank you for this superb point and even though I do not really go along with the idea in totality, I respect your point of view.
I have been checking out many of your stories and it’s pretty clever stuff. I will surely bookmark your site.
Good write-up, I?m normal visitor of one?s blog, maintain up the excellent operate, and It is going to be a regular visitor for a long time.
Fantastic goods from you, man. I’ve understand your stuff previous to and you’re just too excellent. I really like what you have acquired here, really like what you’re saying and the way in which you say it. You make it entertaining and you still care for to keep it wise. I can not wait to read much more from you. This is actually a wonderful site.
Hello there, just become alert to your weblog via Google, and located that it’s truly informative. I am gonna watch out for brussels. I?ll appreciate should you continue this in future. Numerous other people will likely be benefited from your writing. Cheers!
Somebody essentially help to make seriously articles I would state. This is the very first time I frequented your web page and thus far? I amazed with the research you made to create this particular publish amazing. Fantastic job!
Hi, Neat post. There is an issue with your web site in internet explorer, may test this? IE still is the marketplace leader and a large section of other people will pass over your fantastic writing due to this problem.
hey there and thank you on your information ? I have definitely picked up something new from proper here. I did on the other hand experience some technical points using this website, as I skilled to reload the site lots of times previous to I could get it to load correctly. I had been puzzling over in case your web host is OK? Now not that I’m complaining, but sluggish loading cases times will often have an effect on your placement in google and can harm your high-quality ranking if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Well I?m adding this RSS to my email and can glance out for a lot extra of your respective intriguing content. Make sure you update this once more soon..
You can certainly see your expertise in the work you write. The world hopes for even more passionate writers like you who aren’t afraid to say how they believe. Always follow your heart.
Can I simply say what a reduction to find somebody who truly is aware of what theyre speaking about on the internet. You undoubtedly know find out how to deliver a problem to light and make it important. Extra individuals need to read this and understand this facet of the story. I cant imagine youre no more fashionable since you definitely have the gift.
My brother suggested I might like this web site. He was entirely right. This post truly made my day. You can not imagine simply how much time I had spent for this info! Thanks!
What i don’t realize is actually how you are not actually much more well-liked than you might be right now. You are very intelligent. You realize thus significantly relating to this subject, produced me personally consider it from a lot of varied angles. Its like men and women aren’t fascinated unless it is one thing to do with Lady gaga! Your own stuffs nice. Always maintain it up!
I was recommended this web site by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my trouble. You’re amazing! Thanks!
I was impressed with the wide selection of MAN trucks available at amcauto.co. They had something to suit every need and budget.
Oh my goodness! a tremendous article dude. Thanks However I’m experiencing issue with ur rss . Don?t know why Unable to subscribe to it. Is there anyone getting equivalent rss problem? Anyone who knows kindly respond. Thnkx
I appreciated how flexible the team at amcauto.co was when it came to scheduling appointments and test drives. They were always willing to work around my schedule.
Thanks for the guidelines you have discussed here. One more thing I would like to talk about is that computer memory requirements generally increase along with other breakthroughs in the technological innovation. For instance, if new generations of cpus are made in the market, there’s usually an equivalent increase in the dimensions calls for of both personal computer memory along with hard drive space. This is because the program operated by way of these processor chips will inevitably boost in power to make use of the new technology.
Hello there, I found your website via Google while looking for a related topic, your website came up, it looks great. I’ve bookmarked it in my google bookmarks.
I have not checked in here for a while since I thought it was getting boring, but the last few posts are great quality so I guess I?ll add you back to my everyday bloglist. You deserve it my friend 🙂
Its such as you read my mind! You appear to understand so much about this, like you wrote the book in it or something. I feel that you just can do with some percent to power the message home a bit, however instead of that, this is fantastic blog. A great read. I will definitely be back.
Good post. I study one thing more difficult on totally different blogs everyday. It is going to all the time be stimulating to read content from other writers and apply slightly something from their store. I?d prefer to make use of some with the content material on my weblog whether you don?t mind. Natually I?ll give you a hyperlink on your net blog. Thanks for sharing.